First of all, the colour is definitely not the colour on the box, and I've read this in a few reviews. I wasn't expecting it to be identical because it never will be, but I was expecting purple!
The above pictures are my previous hair colour, which I would say is as close to natural as it's been in years and a strand test. I really liked the colour of the strand test (very purple!) but it was quite a bit darker than I've been in a while (I think maybe a hair history post is needed for reference here) so I was a bit cautious. But I did it anyway...
This picture was taken the morning after. It was really hard to get a picture that actually showed the colour correctly, and also it looks a completely different colour in all lights! When the sun is on it its very red, and in darker lights its almost black. Whichever light its in though, its never the colour on the box. There is a lot more red in the colour and is more of a 'plum' than a violet colour.
The above pics are after 2 or 3 washes. The colour's gone a bit more reddish, and though it isn't the colour on the box, I'm still pleased with it! At first I wasn't sure, it is quite a few shades darker than what I'm used to, but now I'm happy with it, and I think dark hair suits me more anyway! There are a lot of nice tones in it and it's something a bit different. The only thing wrong with it and this is my fault really, is its a bit uneven. I ran out of hair dye so had to do my best with what I had and inevitably missed some hair, so there are a few bits of ginger here and there (oops hehe). The box does say to use 2 boxes if your hair is longer than shoulder length but normally I can dye my hair and extensions with just one box as my hair is so fine. So if your hair is longer than shoulder length, use 2 boxes!
Overall, I would recommend this hair dye but not if you want the colour on the box - it's still a nice colour and it didn't kill my hair (always a plus). I think Schwarzkopf need to change the picture on the front of the box but I would use this hair dye again. The colour will obviously develop differently for everyone, and because my hair was previously gingery anyway I'm not too surprised with the amount of red tones. If anyone has used some purple hair dye that actually comes out like the colour this one should have, I'd be grateful if you could leave a comment:)!
Have you used this colour hair dye and what did you think? Let me know!