Blogging Terminology 101

Blogging Terminology 101  |

When you first start out in the blogging world, or even still after blogging for a while, it can be a bit overwhelming. There's so much jargon floating around and a lot to learn. Before I started, I wouldn't have had a clue what DA or a media kit was, but these are the things we learn! To make things a little bit easier, I've made a a little index of terms that you may have heard and not understood or you may not have heard yet at all! If there's any terms I've missed, please let me know in the comments, and I will come back and update the page if I come across more:

Blogging Terminology 101


Affiliate Links

Many bloggers use affiliate links in order to earn some pennies and they should always be disclosed. An affiliate link contains a little bit of code that tracks back to the website and uses cookies to record data such as whether a purchase was made. Some affiliate programmes offer pay per click (PPC), whereas some only offer commission on a purchase-only basis. 

Alexa Ranking

This is a stat that can indicate how your website is doing compared to the rest of the internet, though some people value it more than others and many are sceptical of how true a reflection it is on the success of a website. It's judged mostly on site traffic, but you can easily see your world and country ranking on the Alexa website

Bounce rate

This is how many people visit your blog but click off instead of clicking on anything else, so they only visit one page. The lower this percentage the better. 

Clickthrough rate

This metric illustrates how much people engage with your promotion (such as on Twitter) by dividing the amount of clicks a certain post got by the amount of impressions it made. This can be useful to see what works well with your audience and what people are just not engaging with.

Engagement rate

is the amount of likes or comments or sharing something gets on social media and

Conversion rate

is the amount of people who completed the intended action (i.e filling in a form or following an account)


This stands for domain authority and is a metric for your blog. The higher the number you have (out of 100), the higher the chance of you having strong traffic and rank in search engines. This is difficult to influence directly and not something you should focus too much directly on, though PRs may be interested in this number if they're planning on working with you. You can check your DA here, though you should note you can only build up a DA with your own domain. 


This hashtag is commonly used on Twitter and stands for Follow Friday, where users recommend other accounts to follow (on Friday's!) It's been around a long time though I only ever see it being used in the blogging community now, but it's a nice way to share the love to your favourite bloggers.

Blogging Terminology 101  |


A handle is a username on social media. For example, my Twitter handle is @hannahemilylane


Hypertext Markup Language and Cascading Stylesheets. HTML is the code that builds your blog and the CSS is the code that makes it look how it does. You can learn more about code here.

Media Kit

A media kit is a bit like a CV for your blog. It'll contain a short description of what your blog is all about, your stats, and information for PRs. If you approach someone or they approach you about a collab or sponsored post opportunity, they may request to see your media kit so it's always good to have one handy!

Nofollow link

Links can be made "nofollow" by defining this as an attribute in the link element in HTML (read more about how to do that here). The main thing that you need to know about it is that if you are being paid to include a link on your blog such as in a sponsored post, you should make it a nofollow link to be in accordance with Google's guidelines.

Self Hosted

There is a difference between being self-hosted and having your own domain, though you will need to own a domain to self-host. If you use Blogger, Blogger (Google) will host your site, similar to Squarespace. However you can self host with Wordpress. 


This stands for search engine optimisation and can be boosted using a number of techniques in order to get your pages higher on the pages of search engine results. 

Unique Visitors

This is the number of individual people visit your blog in a time period, regardless of how often they visit or how many pages. If 1 person visits your blog twice a day for a week, this still counts as 1 unique visitor. This figure shows how many people are visiting your blog. 

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